Value First, Then Price
Building Value-Based Pricing Strategies
Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
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Produktdetails
Weitere Autoren: Snelgrove, Todd C. (Hrsg.)
- ISBN: 978-1-03-201212-4
- EAN: 9781032012124
- Produktnummer: 36913581
- Verlag: Bloomsbury Academic
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 272 S.
- Masse: H24.6 cm x B17.4 cm 520 g
- Auflage: 2. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 520
Über den Autor
Andreas Hinterhuber is Associate Professor at the Department of Management at Università Ca' Foscari Venezia, Italy.Todd C. Snelgrove is Senior Managing Partner at Experts in Value in Clarkston, MI, USA.
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