Understanding the Global Spa Industry
The spa industry is the fastest growing segment of the hospitality and leisure industry. Revenues generated exceed those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Spa Management: a global perspective is the first book of its kind to methodically look at the whole industry, from its historical beginnings to the size of the market today, typologies, marketing, branding and business models. With contributions from internationally renowned practitioners and academics, this unique and groundbreaking book is packed with case studies, examples and advice for all those working in and studyi…
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Produktdetails
Weitere Autoren: Cohen, Marc (Hrsg.) / Cohen, Marc (Hrsg.) / Cohen, Marc (Hrsg.)
- ISBN: 978-0-7506-8464-4
- EAN: 9780750684644
- Produktnummer: 3589641
- Verlag: Elsevier
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 496 S.
- Masse: H23.5 cm x B16.8 cm x D3.2 cm 810 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 810
Über den Autor
Edited by Gerry Bodeker, Senior faculty member in public health, University of Oxford Medical School, Research Associate at the Oxford Centre for International Development and Adjunct Professor of Epidemiology, Columbia University, New York, NY, USA; and Marc Cohen, Professor & Head of Department of Complementary Medicine, RMIT University, Melbourne, Australia
2 weitere Werke von Gerry (Hrsg.) Bodeker:
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