Clément Martial Owona Ndougou

Understanding life insurance companies in Cameroon

Buch

The environment in which companies operate in Cameroon remains unfavourable to the development of the private sector. Consequently, the objective of this book is to encourage service companies to be more competitive and innovative in conquering the market. The need for quality, the perception of clients and prospects, the mission of activities, internal and external analysis, and strategic and operational diagnosis are some of the aspects that this book allows us to go through, in order to understand the life insurance companies in Cameroon and the interactions in this market in the CIMA zone in sub-Saharan Africa. This book allows everyone t… Mehr

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Produktdetails

ISBN: 978-620-3-57094-6
EAN: 9786203570946
Produktnummer: 36713130
Verlag: Lightning Source Inc
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 132 S.
Masse: H22.0 cm x B15.0 cm x D0.8 cm 215 g
Gewicht: 215

Über den Autor

Clément Martial OWONA NDOUGOU, PHD en économie de gestion option Management des Organisations, est professeur de marketing à l'Institut International des Assurances (IIA) pour l'Afrique Francophone et Lusophone. Il est consultant assurances à KPMG Afrique Centrale pour le diagnostic commercial et la mise à niveau des entreprises industrielles.