Deli Yang

Understanding and Profiting from Intellectual Property in International Business

Strategies Across Borders

Ebook (PDF Format)

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an… Mehr

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Produktdetails

ISBN: 978-3-030-54034-0
EAN: 9783030540340
Produktnummer: 36067255
Verlag: Palgrave Macmillan
Sprache: Englisch
Erscheinungsjahr: 2021
Plattform: PDF
Masse: 4'864 KB
Auflage: 3rd ed. 2021

Über den Autor

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project Benchmarking global IP systems.