Stephen M. Croucher

Understanding Communication Research Methods

A Theoretical and Practical Approach

Ebook (PDF Format)

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of… Mehr

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Produktdetails

Weitere Autoren: Cronn-Mills, Daniel

ISBN: 978-1-00-045261-7
EAN: 9781000452617
Produktnummer: 36496094
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 334 S.
Plattform: PDF
Auflage: 3. Auflage
Abbildungen: 40 schwarz-weiße Abbildungen, 22 schwarz-weiße Fotos, 18 schwarz-weiße Zeichnungen, 35 schwarz-weiße Tabellen

Über den Autor

Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He is also Lead Research Fellow at the National Research University, Higher School of Economics, Russia. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (2022-2025), Frontiers in Communication (2019-2022), Journal of Intercultural Communication Research (2010-2019), and Speaker & Gavel (2010-2015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He serves as President of the World Communication Association from 2019-2023. Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997-2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.