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Jaime Levy

UX Strategy, 2E

Buch

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. It is packed with product strategy tools and tactics to help you and your team craft innovative solutions that people want. This second edition includes new real-world examples, updated techniques and a chapter on conducting qualitative online user research.Whether you're a UX/UI designer, product manager/owner, entrepreneur, or member of a corporate innovation team, this book teaches simple to advanced methods that you can use in your work right away. You'll also gain perspecti… Mehr

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Produktdetails


  • ISBN: 978-1-4920-5243-2
  • EAN: 9781492052432
  • Produktnummer: 34316938
  • Verlag: O'Reilly
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 332 S.

Über den Autor


Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players.Current/recent clients range from prestigious ad/interactive agencies (i.e. TBWA, Razorfish, Crispin Porter), Internet start-ups (i.e. TradeYa, Book Your Care, Plotto), and behemoth corporations (i.e. Cisco Systems, Sony, Honda).Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California's Viterbi School of Engineering. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training.

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