Jörg Blechschmidt

Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Buch

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of fut… Mehr

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Produktdetails

ISBN: 978-3-662-64702-8
EAN: 9783662647028
Produktnummer: 38355055
Verlag: Springer Berlin Heidelberg
Sprache: Englisch
Erscheinungsjahr: 2022
Seitenangabe: 128 S.
Masse: H21.6 cm x B15.3 cm x D1.2 cm 288 g
Auflage: 1st ed. 2022
Abbildungen: HC runder Rücken kaschiert
Gewicht: 288

Über den Autor

Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the IT subsidiary of Deutsche Bahn (Germany), and now leads its Digital Foresight team. He is a specialist on topics around trends and trend methodology and also coaches companies in setting up their own trend management.