Park (Hrsg.) Thaichon

Transforming Relationship Marketing

Strategies and Business Models in the Digital Age

Buch

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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Produktdetails

Weitere Autoren: Ratten, Vanessa (Hrsg.)

ISBN: 978-0-367-54818-6
EAN: 9780367548186
Produktnummer: 38491571
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2022
Seitenangabe: 174 S.
Masse: H23.4 cm x B15.6 cm 320 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 320

Über den Autor

Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University, Australia. Park's main research interests include relationship marketing, big data, privacy, dark marketing and consumer behaviour.Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Vanessa's main research interests are technology innovation, sport entrepreneurship and digital innovation.