Transforming Relationship Marketing
Strategies and Business Models in the Digital Age
CHF 195.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V210:
Noch nicht erschienen, Januar 2021
Produktdetails
Weitere Autoren: Ratten, Vanessa (Hrsg.)
- ISBN: 978-0-367-54817-9
- EAN: 9780367548179
- Produktnummer: 34112164
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 174 S.
- Masse: H23.4 cm x B15.6 cm
- Abbildungen: Farb., s/w. Abb.
Über den Autor
Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University, Australia. Park's main research interests include relationship marketing, big data, privacy, dark marketing and consumer behaviour.Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School.Vanessa's main research interests are technology innovation, sport entrepreneurship and digital innovation.
8 weitere Werke von Park (Hrsg.) Thaichon:
COVID-19, Technology and Marketing
Strategies and Business Models in the Digital Age
Strategies and Business Models in the Digital Age
Ebook (PDF Format)
CHF 165.50
Transforming Relationship Marketing
Strategies and Business Models in the Digital Age
Strategies and Business Models in the Digital Age
Ebook (PDF Format)
CHF 47.05
Transforming Relationship Marketing
Strategies and Business Models in the Digital Age
Strategies and Business Models in the Digital Age
Ebook (EPUB Format)
CHF 47.05
Developing Digital Marketing
Strategies and Business Models in the Digital Age
Strategies and Business Models in the Digital Age
Ebook (EPUB Format)
CHF 114.80
Bewertungen
Anmelden