Trade Tales
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. This volume describes customers' reports of their experience of interactions with sales/service associates. Chapters also offer a descriptive theory of storytelling narratives of…
Mehr
CHF 143.20
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-78714-916-8
- EAN: 9781787149168
- Produktnummer: 37801672
- Verlag: Emerald Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 0 S.
- Plattform: EPUB
46 weitere Werke von Arch G. (Hrsg.) Woodside:
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Ebook (PDF Format)
CHF 222.50
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Ebook (PDF Format)
CHF 160.60
Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Ebook (EPUB Format)
CHF 161.25
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Ebook (EPUB Format)
CHF 185.75
Bewertungen
Anmelden