Tourism in India
Marketing Perspectives
Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market i…
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Produktdetails
- ISBN: 978-1-00-040388-6
- EAN: 9781000403886
- Produktnummer: 36094000
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 174 S.
- Plattform: PDF
- Auflage: 1. Auflage
Über den Autor
Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management at North-Eastern Hill University, Shillong, India. His research interests include consumer behaviour, gastronomic tourism, and experiential management and marketing in hospitality and tourism contexts. He has twelve books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), and Tourism in Asian Cities (2020). He is an editorial board member, active reviewer, and guest editor of many international journals such as International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourismos, Tourism Recreational Research, Anatolia, Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.
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