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Alastair M. Morrison

Tourism Marketing

In the Age of the Consumer

Ebook (PDF Format)

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus.Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.Global marketplace: Every chapter adopts a global outlook… Mehr

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Produktdetails


  • ISBN: 978-1-317-92966-6
  • EAN: 9781317929666
  • Produktnummer: 37493265
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 592 S.
  • Plattform: PDF
  • Abbildungen: 119 farbige Abbildungen, 73 farbige Fotos, 46 farbige Zeichn., 11 farbige Tabellen

Über den Autor


Alastair M. Morrison, Ph.D. is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor Emeritus at Purdue University, USA specializing in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development, Marketing and Managing Tourism Destinations, 2nd edition (Routledge, 2019) and World Tourism Cities (Routledge, 2022). Prof. Morrison is the Co-Editor-in-Chief of the International Journal of Tourism Cities and Co-Editor of the Routledge Handbook of Tourism Cities (Routledge, 2021).

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