Tourism Marketing Mgmt Handbook Stud Edn
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.
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Produktdetails
Weitere Autoren: Moutinho, Luiz
- ISBN: 978-0-13-439530-2
- EAN: 9780134395302
- Produktnummer: 23139305
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 1995
- Seitenangabe: 568 S.
- Masse: 1'590 g
- Gewicht: 1590
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