Theory Construction and Model-Building Skills, First Edition

James Jaccard is Professor of Psychology and Director of the Institute for Child Health and Development at Florida International University in Miami. Previously, he was Distinguished Professor of Psychology for 20 years at the State University of New York, Albany. Dr. Jaccard has authored or edited 11 books and over 200 articles in peer-reviewed scientific journals. He has served on numerous boards and panels for the Institute of Medicine of the National Academies and the National Institutes of Health and is a Fellow of the American Psychological Association. His research focuses broadly on attitudes, cognitions, and emotions as they affect decision making, especially in applied settings. This includes research on adolescent decision making, health-related decisions, and a critical analysis of the effects of unconscious influences on adult decision making.Jacob Jacoby, until his death in 2018, was Merchants Council Professor of Consumer Behavior at New York University's Stern School of Business. He authored or edited numerous books and over 160 articles in peer-reviewed social science and law journals. Dr. Jacoby was a Fellow of the American Psychological Association and a Fellow and past president of the Association for Consumer Research. His research on the factors that affect consumer decision making and behavior has been honored by awards from the American Psychological Association, the American Marketing Association, the American Academy of Advertising, the Association for Consumer Research, and the Society for Consumer Psychology. He conducted research or consulted for dozens of Fortune 500 companies and other organizations. He also worked for federal agencies (including the U.S. Senate, Federal Trade Commission, and Food and Drug Administration) and testified in more than 100 cases heard in U.S. District Courts.