Muhammad Mansoor Khan

The urge to splurge

Factors influencing impulse buying in online transactions

Buch

Impulse buying is a strange phenomena. It is something that makes one happy while surely ruining budgets. This book explores the consumer impulse buying behavior in an online context. With the flourishing future of E-businesses, marketers and entrepreneurs should look ways to tap this nature of consumers. The book examines the factors that influence unplanned purchases in an online environment. The factors highlighted in the book are from Pakistani consumers' perspective, where online shopping is fast becoming the convenient way to buying products.

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Produktdetails

ISBN: 978-3-659-19072-8
EAN: 9783659190728
Produktnummer: 37752755
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 124 S.
Masse: H22.0 cm x B15.0 cm x D0.7 cm 203 g
Abbildungen: Paperback
Gewicht: 203

Über den Autor

The author has recently graduated from Bahria University, with an MBA in Marketing. He is an academic and article writer. His recent research has been about the factors that help influencing impulse buying, particularly in online transactions, that will help e-businesses.