Anne Dickson

The influence of motivation in Cruise Travel

Buch

Millions of vacationers are taking a cruise vacation each year and nearly one-third are senior tourists. This study examines motivations for taking a cruise vacation and the decision making process of this particular segment. Considering the wide-ranging scope of the literature on market segmentation and motivational studies, the purpose of this study is to identify what motivational factors influence the decision making process of elderly people regarding cruise travel.

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Produktdetails

ISBN: 978-3-659-87759-9
EAN: 9783659877599
Produktnummer: 37407214
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 112 S.
Masse: H22.0 cm x B15.0 cm x D0.7 cm 185 g
Abbildungen: Paperback
Gewicht: 185

Über den Autor

Anne Dickson is a recent graduate of the University tourism sciences in Breda. Being familiar with people from diverse backgrounds, cultures and experience of seven years in the hospitality industry has provided a solid base for this research. Through my previous internship at Abercrombie & Kent, Melbourne I gained interest in the Cruise Industry.