The impact of E-Marketing Practices on Marketing Performance
A Small Business Enterprises Context
This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small busi…
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Produktdetails
Weitere Autoren: Cairo University, Egypt / Birmingham City University, Uk
- ISBN: 978-3-8484-1260-0
- EAN: 9783848412600
- Produktnummer: 37732809
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 536 S.
- Masse: H22.0 cm x B15.0 cm x D3.2 cm 816 g
- Abbildungen: Paperback
- Gewicht: 816
Über den Autor
Dr Hatem El-Gohary (Cairo University Business School, Cairo University, Egypt, Birmingham City University, UK) is the Editor-in-Chief of the IJOM. He has more than 19 years of experience in academia and holds a PhD, MSc, MRes, BSc as well as PGCHE. He is also a Chartered Marketer, CeM, CSMA, an AABPP Fellow, HEA Fellow, and MCIM. He won: The Routledge Best Paper Award 2007, The AABPP Best Paper Award 2009, The BCUBS Best Paper Award 2011.
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