The Wine Value Chain in China
Consumers, Marketing and the Wider World
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of…
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Produktdetails
Weitere Autoren: Charters, Steve (Hrsg.) / Menival, David (Hrsg.)
- ISBN: 978-0-08-100760-0
- EAN: 9780081007600
- Produktnummer: 35986344
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 330 S.
- Plattform: EPUB
Über den Autor
Dr. Roberta Capitello, PhD, is an associate professor at the Department of Business Administration, University of Verona, Italy, where she teaches wine economics and food and wine marketing. Her research focuses on consumer behavior, marketing, communication and sustainability in the food and beverage industry. Her publications include academic journal articles and book chapters on subjects such as wine demand in new markets, Generation Y's attitude towards wine, food and wine consumer behavior, and marketing and communication strategies in the food and wine businesses. She is a project coordinator of the H2020 SUSFOOD2 ERA-Net project SUSCHOICE: Towards sustainable food and drink choices among European young adults¿ (2018-2021).
2 weitere Werke von Roberta Capitello:
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