The Ultimate Assist
The Relationship and Broadcast Strategies of the NBA and Television Networks
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.
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Produktdetails
- ISBN: 978-1-57273-407-4
- EAN: 9781572734074
- Produktnummer: 23112733
- Verlag: Hampton Press
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 280 S.
- Masse: H23.0 cm
- Abbildungen: Illustrations
- Sonstiges: Undergraduate
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