The Transfortainer
How to have big impact as a small brand by bringing joy and meaning to your audience
It's only in the moment when a brand meets its audience that the real brand is born.This book is about a new kind of audience behaviour that's disrupting the brand playing field. As people increasingly look for personal meaning and transformation, they are disengaging from brands and instead seeking out self-reflection and a deeper form of engagement. Are purpose-driven marketing models still the best way to reach people in this new environment and give them value in the future? Or is the shift that's happening too great? Do we need to think differently? Written for the start-up or small challenger brand builder, this book sets out how to gai…
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Produktdetails
Weitere Autoren: Busby, Sarah (Hrsg.) / Dawson, Andrew (Hrsg.)
- ISBN: 978-1-304-72262-1
- EAN: 9781304722621
- Produktnummer: 37285877
- Verlag: Lulu.com
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 110 S.
- Masse: H21.0 cm x B14.8 cm x D0.7 cm 223 g
- Abbildungen: Paperback
- Gewicht: 223
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