Thomas T. Nagle

The Strategy and Tactics of Pricing

A Guide to Growing More Profitably

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Produktdetails

Weitere Autoren: Müller, Georg

ISBN: 978-1-138-73751-8
EAN: 9781138737518
Produktnummer: 23227209
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 352 S.
Masse: H25.5 cm x B17.9 cm x D2.2 cm 672 g
Auflage: 6. A.
Abbildungen: Farb., s/w. Abb.
Gewicht: 672

Über den Autor

Thomas T. Nagle, Ph.D.,is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.