The Secrets of Big Business Innovation
An Insider's Guide to Delivering Innovation, Change and Growth
Great companies thrive on innovation, but the day-to-day operations of corporate giants are designed to optimise the core business, drive efficiency and avoid risk. Yet these goals are the very opposite of the focus of innovation!In every big business, there are corporate entrepreneurs tasked with delivering innovation projects within this context. How can they overcome the challenges and drive successful innovation in their organisation?In this insider's guide, Dan Taylor has unique first-hand access to some of the world's most experienced and successful corporate entrepreneurs - from companies including Amazon, Barclays, British Airways, Ma…
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Produktdetails
- ISBN: 978-0-85719-464-0
- EAN: 9780857194640
- Produktnummer: 17637632
- Verlag: Harriman House Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 240 S.
- Masse: H21.7 cm x B13.8 cm x D1.9 cm 328 g
- Gewicht: 328
- Sonstiges: General (US: Trade)
Über den Autor
Dan Taylor is Managing Director of the New York office of Market Gravity - an Innovation consultancy that works with the world's best companies to identify, develop and deliver new propositions and services. Dan has been at the frontline of corporate innovation for over 15 years working in and with some of the world's largest companies to establish and sustain innovation, and has even founded some of his own businesses along the way. In a clear and punchy way, Dan brings to life the challenges of corporate innovation and the secrets of success.
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