The Sea We Swim in: How Stories Work in a Data-Driven World
Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it.In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top ent…
Mehr
CHF 35.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V215:
Noch nicht erschienen, Juni 2021
Produktdetails
- ISBN: 978-1-324-00313-7
- EAN: 9781324003137
- Produktnummer: 34786326
- Verlag: W W Norton & Co
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 256 S.
Über den Autor
Ten years ago Frank Rose wrote The Art of Immersion, a landmark book on tech and narrative. Now he teaches global business executives as director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.
38 weitere Werke von Frank Rose:
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Ebook (EPUB Format)
CHF 21.25
Bewertungen
Anmelden