Saurabh Kumar (Hrsg.) Dixit

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Buch

This Handbook provides a current and comprehensive volume on the conceptual, theoretical and applied advancements on the behaviour of hospitality and tourism consumers, conveying the latest thinking and research. It offers significant new insight into service quality management, customer satisfaction behaviour, loyalty building behaviour, current impacts pertaining to online customer behaviour and how this can be applied to successful consumer lead marketing and management practices.

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Produktdetails

ISBN: 978-1-138-96167-8
EAN: 9781138961678
Produktnummer: 22804752
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 514 S.
Masse: H24.6 cm x B17.4 cm 997 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 997

Über den Autor

Saurabh Kumar Dixit is an Associate Professor and Founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behaviour, Service Marketing, Consumer Loyalty and Guest Satisfaction in hospitality and tourism contexts. He has worked for more than 15 years in a number of Indian universities/educational institutes and has also successfully completed different research projects relating to hospitality and tourism management. He has written seven books on diverse themes of tourism in addition to many research papers. He is an editorial board member of several scientific journals, and is also an active reviewer for many international journals such as the International Journal of Contemporary Hospitality Management, Tourismos and Anatolia.