The Routledge Companion to Identity and Consumption
CHF 66.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
Weitere Autoren: Belk, Russell W. (Hrsg.)
- ISBN: 978-1-03-234025-8
- EAN: 9781032340258
- Produktnummer: 38734997
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 444 S.
- Masse: H24.6 cm x B17.4 cm 820 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 820
Über den Autor
Ayalla A. Ruvio is Assistant Professor of Marketing at the Fox School of Business at Temple University, USA. Her research focuses on issues such as consumers' self-identity, materialism and consumers' need for uniqueness. Her published work has received extensive media attention worldwide, including the TODAY show, Good Morning America, Time magazine, The New York Times, The Atlantic, CNN, and The Daily TelegraphRussell W. Belk is Kraft Professor of Marketing at Schulich School of Business, York University, Canada. He is past president of the International Association of Marketing and Development and is a fellow and past president in the Association for Consumer Research. He has over 500 publications involving the meanings of possessions, collecting, extended self, sharing, materialism, and global consumer culture
2 weitere Werke von Ayalla A. (Hrsg.) Ruvio:
Bewertungen
Anmelden