The Role of Exigencies in Marketing
A Rhetorical Analysis of Three Online Social Networks
Revision with unchanged content. Over the last few years, the use of online social networks has increased exponentially, and some of these virtual communities are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network mark…
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Produktdetails
- ISBN: 978-3-639-41345-8
- EAN: 9783639413458
- Produktnummer: 36361215
- Verlag: AV Akademikerverlag
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 116 S.
- Masse: H22.0 cm x B15.0 cm x D0.7 cm 191 g
- Abbildungen: Paperback
- Gewicht: 191
Über den Autor
MA in Professional Communication,Health Communication Certificate, and BA in Communication Studies from Clemson Universityin Clemson, South Carolina.Lecturer of Composition at North Carolina State University in Raleigh, North Carolina.
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