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Todd Olson

The Product-Led Organization

Drive Growth By Putting Product at the Center of Your Customer Experience

Buch

A playbook on product-led strategy for software product teamsThere's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.This book is meant to help you transform your company i… Mehr

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Produktdetails


  • ISBN: 978-1-119-66087-3
  • EAN: 9781119660873
  • Produktnummer: 32334919
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 272 S.

Über den Autor


TODD OLSON is CEO and co-founder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.

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