Michael Luca

The Power of Experiments

Decision Making in a Data-Driven World

Buch

How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how… Mehr

CHF 23.90

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V212: Noch nicht erschienen, März 2021

Produktdetails

Weitere Autoren: Bazerman, Max H.

ISBN: 978-0-262-54227-2
EAN: 9780262542272
Produktnummer: 34149350
Verlag: MIT Press
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 232 S.

Über den Autor

Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.