The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value - proven by today's most successful companies.
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V214:
Noch nicht erschienen, Mai 2021
Produktdetails
- ISBN: 978-1-78966-787-5
- EAN: 9781789667875
- Produktnummer: 34640741
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 240 S.
Über den Autor
Martin Newman has 30 years' experience as a Chairman, Board Advisor and Non-Executive-Director. Based in the UK, he founded The Customer First Group and has worked with major brands including Harrods, Speedo, Burberry, Pentland Brands and Intersport. A regular contributor to Retail Week, he delivers keynote presentations at major events around the world. He has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and named one of Retail Insider's top 100 retail movers and shakers. He is the co-author of 100 Practical Ways to Improve Customer Experience, also published by Kogan Page.
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