The Pillars Of Marketing
Marketing Plans, National Branding, Corporate Governance
Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains in the world and one of the most published business academics, icons and gurus and is nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler, the Caterpillar, the Rollercoaster and King Solomon, mainly for his passion, depth and incisive research in these areas. This book, The Pillars of Marketing, his 33rd book, is a necessary companion for top public and private sector bureaucrats and covers, among others, topics such as:- strategic marketing planning; territory management; ove…
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Produktdetails
- ISBN: 978-3-8383-7438-3
- EAN: 9783838374383
- Produktnummer: 37658538
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 644 S.
- Masse: H22.0 cm x B15.0 cm x D3.9 cm 977 g
- Abbildungen: Paperback
- Gewicht: 977
Über den Autor
Zebert Mahachi is a distinguished Zimbabwean academic and former Customs Officer with a wealth of experience in shipping, forwarding and customs clearing matters spanning some ten years followed by an illustrious career in academia. He has consulted widely on shipping matters for leading TPOs in Zimbabwe. He holds an MBA degree from the Zimbabwean Open University and is an authority in this area in Zimbabwe. The two authors once worked together at Chinhoyi University of Technology in Zimbabwe.
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