Paul F. Lazarsfeld

The People's Choice

How the Voter Makes Up His Mind in a Presidential Campaign

Buch

The People's Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters' behavior across the duration of a presidential campaign and to follow up on this data years later.

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Produktdetails

ISBN: 978-0-231-19795-3
EAN: 9780231197953
Produktnummer: 33114103
Verlag: University Presses
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 224 S.
Masse: H21.6 cm x B14.0 cm
Auflage: Legacy Edition

Über den Autor

Paul F. Lazarsfeld (1901-1976) was a professor of sociology and the founder and director of the Bureau of Applied Social Research at Columbia University. He was one of the pioneering figures in the development of empirical sociology and social research.Bernard Berelson (1912-1979) was the head of the Center for Advanced Studies in the Behavioral Sciences at Stanford University, the director of applied social research and a professor of sociology at Columbia University, and the president of the Population Council. With Lazarsfeld, he was a coauthor of Voting: A Study of Opinion Formation in a Presidential Campaign (1954).Hazel Gaudet (1908-1975) was a social scientist who worked on the Radio Research Project at Princeton University, where she coauthored The Invasion from Mars (1940) with Lazarsfeld, before joining the Bureau of Applied Social Research. The American Political Science Association gives the Hazel Gaudet Erskine Political Psychology Career Achievement Award to honor remarkable people in the field of political psychology.