Pierre-Yves (Hrsg.) Donzé

The Oxford Handbook of Luxury Business

Ebook (PDF Format)

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

CHF 140.60

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails

Weitere Autoren: Pouillard, Véronique (Hrsg.) / Roberts, Joanne (Hrsg.)

ISBN: 978-0-19-093224-4
EAN: 9780190932244
Produktnummer: 38001754
Verlag: Oxford University Press
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 912 S.
Plattform: PDF

Über den Autor

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland.Véronique Pouillard is Professor of International History at the Institute for Archeology, Conservation, and History at the University of Oslo, Norway.Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at the Winchester School of Art, University of Southampton, UK.