The New Brand Spirit
How Communicating Sustainability Builds Brands, Reputations and Profits
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Produktdetails
Weitere Autoren: Thompson, Marjorie Ellis
- ISBN: 978-0-566-09244-2
- EAN: 9780566092442
- Produktnummer: 23234681
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 352 S.
- Masse: H24.6 cm x B17.4 cm 902 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 902
Über den Autor
Christian Conrad is Managing Partner of Sustainability Consultancy brands & values, which he co-founded in 2004 and supports clients in developing sustainability strategies, implementing them into the business and communicating them to stakeholders. In a consumer marketing career of more than 10 years, he worked for blue chip brands such as Kellogg´s, where he was Marketing Director, and Unilever. He holds a degree in economics from the University of Mannheim, Germany. Marjorie E. Thompson is Managing director of C-3i, a communications consultancy she founded in 2002.. She has previously worked for some of Britain´s most famous brands including Saatchi and Saatchi, the Commission for Racial Equality, The Royal College of Nursing and The Campaign for Nuclear Disarmament. With Hamish Pringle she is the author of Brand Spirit, a bestselling Amazon Business Book of the Year.
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