The Missing Dimension in the Marketing Matrix
Marketing Audit, Branding, Positioning
Professor Faustino Taderera, the celebrity and towering figure, is the finest and most published International Business & Marketing brains in Zimbabwe and Africa today and one of the most published business academics, icons and gurus in the world nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler, the Caterpillar, the Rollercoaster and King Solomon. This book, The Missing Dimension in the Marketing Matrix is his 54th book. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise it will be wasted effort a…
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Produktdetails
- ISBN: 978-3-8433-5061-7
- EAN: 9783843350617
- Produktnummer: 37671817
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 652 S.
- Masse: H22.0 cm x B15.0 cm x D3.9 cm 989 g
- Abbildungen: Paperback
- Gewicht: 989
Über den Autor
Faustino Taderera read for an MBA degree at Buckinghamshire Chilterns University College, UK and then registered for a PhD in Business Administration at the government run Asia E- University in Malaysia in 2009 from SMC in Switzerland. Professor FT as he is affectionately known by friends/acquaintances, is a prolific, talented writer.
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