The Missing Dimension in International Marketing Strategy
National Branding, Positioning, Competitiveness
This book deals with the intricacies of international marketing and covers other unique topics not normally covered in international marketing but which are now a necessity because of the complexity of the modern market place. The book also aims to:- § Bring the reality of the critical importance of international marketing in nation building and international business excellence. The book also discusses the new and increasingly important topic of national branding. Nations and MNCs have realized that without national branding countries cannot realize international business excellence. § Give international marketing strategists and practit…
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Produktdetails
- ISBN: 978-3-8383-6375-2
- EAN: 9783838363752
- Produktnummer: 37658192
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 244 S.
- Masse: H22.0 cm x B15.0 cm x D1.5 cm 381 g
- Abbildungen: Paperback
- Gewicht: 381
Über den Autor
did an MBA degree in International Marketing and International Finance at Buckinghamshire Chilterns University UK and PhD in Business Administration(specializing in International Business and Marketing) at Asia E-University in Malaysia. Professor FT as he is affectionately known by friends, acquaintances, is a prolific, talented and gifted writer
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