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Martin Lindstrom

The Ministry of Common Sense

How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

Buch

How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often.In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases cus… Mehr

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Produktdetails


  • ISBN: 978-1-5293-3247-6
  • EAN: 9781529332476
  • Produktnummer: 33468746
  • Verlag: Hodder & Stoughton
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 256 S.
  • Ausstattung: Trade Paperback
  • Masse: H21.6 cm x B13.5 cm

Über den Autor


MARTIN LINDSTROM is a well-known international management consultant and best-selling business author who routinely sees various kinds of corporate red tape on a global basis. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes.Lindstrom is recognized as one of the world's most influential people (Time) and ranked among the world's top business thinkers (Thinkers50).

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