The Marketisation of Higher Education and the Student as Consumer
Brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity. This title offers insight into the effects of government policy on the structure and operation of universities.
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Produktdetails
Weitere Autoren: Scullion, Richard (Hrsg.) / Nixon, Elizabeth (Hrsg.)
- ISBN: 978-0-415-58447-0
- EAN: 9780415584470
- Produktnummer: 20652531
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 250 S.
- Masse: H23.4 cm x B15.6 cm 490 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 490
Über den Autor
Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK. Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.
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