Darren (Hrsg.) Lilleker

The Marketing of Political Parties

Political Marketing at the 2005 General Election

Buch

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elem… Mehr

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Produktdetails

Weitere Autoren: Jackson, Nigel (Hrsg.) / Scullion, Richard (Hrsg.)

ISBN: 978-0-7190-7300-7
EAN: 9780719073007
Produktnummer: 23119524
Verlag: MANCHESTER UNIVERSITY PRESS
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 288 S.
Masse: H23.4 cm x B15.6 cm x D0.0 cm 572 g
Abbildungen: Illustrations, black & white-Tables
Gewicht: 572
Sonstiges: Undergraduate

Über den Autor

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research. Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University. Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University