The Marketing Manager''s Guide
Market Dominance, Positioning, Branding
Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. This book, The Marketing Manager's Guide, his 23th book, is a companion for top marketing executives in The Kitchen Cabinet, and covers, among others, topics such as:- status of world economy; marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and…
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Produktdetails
- ISBN: 978-3-8383-7033-0
- EAN: 9783838370330
- Produktnummer: 37658395
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 460 S.
- Masse: H22.0 cm x B15.0 cm x D2.8 cm 703 g
- Abbildungen: Paperback
- Gewicht: 703
Über den Autor
Zebert Mahachi is a distinguished Zimbabwean academic and former Customs Officer with a wealth of experience in shipping, forwarding and customs clearing matters spanning some ten years followed by an illustrious career in academia. He has consulted widely on shipping matters for leading TPOs in Zimbabwe. He holds an MBA degree from the Zimbabwean Open University and is an authority in this area in Zimbabwe. The two authors once worked together at Chinhoyi University of Technology in Zimbabwe.
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