Benjamin (Hrsg.) Berghaus

The Management of Luxury

A Practitioner's Handbook

Buch

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary.Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with i… Mehr

CHF 85.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V112: Lieferbar in ca. 10-20 Arbeitstagen

Produktdetails

Weitere Autoren: Müller-Stewens, Günter (Hrsg.) / Reinecke, Sven (Hrsg.)

ISBN: 978-0-7494-7166-8
EAN: 9780749471668
Produktnummer: 15655144
Verlag: Kogan Page
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 488 S.
Masse: H24.1 cm x B16.1 cm x D3.8 cm 879 g
Gewicht: 879

Über den Autor

The Management of Luxury is a collection of 26 articles written by 51 individual contributors from around the world, edited by Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke.Benjamin Berghaus is Manager of the Research Program for Luxury Brands at the Institute of Marketing of University of St.Gallen (HSG), Switzerland.Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. Sven Reinecke is Professor of Management, specialized in Marketing, at the University of St.Gallen (HSG), Switzerland, and Director of the Institute of Marketing.