The Making of a Name: The Inside Story of the Brands We Buy
In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
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Produktdetails
Weitere Autoren: Sutherland, Fraser / Trout, Jack (Solist)
- ISBN: 978-0-19-516872-3
- EAN: 9780195168723
- Produktnummer: 22403192
- Verlag: OXFORD UNIV PR
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 288 S.
- Masse: H23.5 cm x B15.8 cm x D2.5 cm 508 g
- Gewicht: 508
Über den Autor
Steve Rivkin, the proprietor of the highly successful U.S. naming consultancy Rivkin & Associates, is the co-author of many books on branding, among them IdeaWise, The New Positioning, and Differentiate or Die, which have sold in the hundreds of thousands. A Canadian, Fraser Sutherland is the author of 11 books. As an editor he's been involved in major dictionary projects spread across threecountries.
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