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Vilma (Hrsg.) Luoma-aho

The Handbook of Public Sector Communication

Buch

A multidisciplinary collection on global public entity strategic communicationPublic sector communication research investigates the interaction between the public, governmental entities, and citizens within their sphere of influence. Today's public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop communicative intelligence in balancing their institutional agendas and aims of… Mehr

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Produktdetails


Weitere Autoren: Canel, Maria Jose (Hrsg.)
  • ISBN: 978-1-119-26314-2
  • EAN: 9781119263142
  • Produktnummer: 30141074
  • Verlag: John Wiley & Sons Inc
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 504 S.
  • Masse: H25.4 cm x B17.7 cm x D3.4 cm 954 g
  • Gewicht: 954
  • Sonstiges: Professional & Vocational

Über den Autor


Dr. Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Research at JSBE, University of Jyväskylä, School of Business and Economics (JSBE), Finland. Her research on intangible assets, stakeholders and public sector organizations has been published widely in leading journals of corporate communication and public relations.María-José Canel, PhD, is Professor in Political & Public Sector Communication, University Complutense Madrid, Spain. She was Chief of the Cabinet of the Spanish Minister for Education, Culture and Sport. Dr. Canel has published widely in books and leading journals on government communication and intangible assets in the public sector.

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