The Future of Pharma
Evolutionary Threats and Opportunities
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Produktdetails
- ISBN: 978-1-138-24749-9
- EAN: 9781138247499
- Produktnummer: 23219260
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 214 S.
- Masse: H24.6 cm x B17.4 cm 453 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 453
Über den Autor
Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at OUBS and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books and published many practitioner articles all of which can be seen at www.pragmedic.com
16 weitere Werke von Brian D. Smith:
Leadership in the Life Sciences
Evolutionary Threats and Opportunities
Evolutionary Threats and Opportunities
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