The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansion Industry analysts report that up 70- 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differ…
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Produktdetails
Weitere Autoren: Riesterer, Tim
- ISBN: 978-1-260-46275-3
- EAN: 9781260462753
- Produktnummer: 32889390
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 256 S.
- Masse: H22.8 cm x B16.0 cm x D3.0 cm 470 g
- Gewicht: 470
63 weitere Werke von Erik Peterson:
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