The Essentials of Marketing Research
Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
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Produktdetails
Weitere Autoren: Wrenn, Bruce / Stevens, Robert / Loudon, David
- ISBN: 978-0-415-89929-1
- EAN: 9780415899291
- Produktnummer: 23294731
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 376 S.
- Masse: H25.4 cm x B17.8 cm 860 g
- Auflage: 3. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 860
Über den Autor
Lawrence Silver is Associate Professor of Marketing and Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.Bruce Wrenn is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.
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