The Essentials of Marketing Research
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Produktdetails
Weitere Autoren: Stevens, Robert E. (Southeastern Oklahoma State University, USA) / Wrenn, Bruce (Andrews University, USA) / Loudon, David L. (Samford University, USA)
- ISBN: 978-0-415-89928-4
- EAN: 9780415899284
- Produktnummer: 11352380
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 366 S.
- Masse: H25.2 cm x B18.0 cm x D1.9 cm 666 g
- Auflage: 3 New edition
- Abbildungen: 53 Tables, black and white
- Gewicht: 666
- Sonstiges: Undergraduate
Über den Autor
Lawrence Silver is Associate Professor of Marketing and Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.Bruce Wrenn is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.
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