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Rita Gunther McGrath

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

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The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of… Mehr

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Produktdetails


Weitere Autoren: Macmillan, Ian
  • ISBN: 978-0-87584-834-1
  • EAN: 9780875848341
  • Produktnummer: 27420558
  • Verlag: Harvard Business Review Pr
  • Sprache: Englisch
  • Erscheinungsjahr: 2000
  • Seitenangabe: 400 S.
  • Masse: H24.3 cm x B16.7 cm x D3.5 cm 741 g
  • Gewicht: 741

Über den Autor


Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

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