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Jeremy Kourdi

The Economist: Business Strategy 3rd edition

A Guide to Effective Decision-Making

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The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all level… Mehr

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Produktdetails


  • ISBN: 978-1-78125-231-4
  • EAN: 9781781252314
  • Produktnummer: 17217631
  • Verlag: Profile Books
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 320 S.
  • Ausstattung: Trade Paperback
  • Masse: H21.4 cm x B13.6 cm x D2.4 cm 385 g
  • Auflage: 3 Rev ed.
  • Gewicht: 385

Über den Autor


Jeremy Kourdi is a freelance writer, business consultant and executive coach. He has worked with many well-known organisations in the UK and internationally, including The Economist, IMD Business School in Lausanne and the Chartered Management Institute. He has an MA in International Relations and is the author of numerous business books and articles.

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