The Digital Multinational
Navigating the New Normal in Global Business
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo exami…
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V211:
Noch nicht erschienen, Februar 2022
Produktdetails
Weitere Autoren: Luo, Yadong
- ISBN: 978-0-262-36755-4
- EAN: 9780262367554
- Produktnummer: 36448835
- Verlag: MIT Press
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 264 S.
- Plattform: EPUB
- Abbildungen: 6 FIGURES
Über den Autor
Satish Nambisan, a globally recognized authority on innovation and digital strategy, is Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World and other books. Prior to his academic career, he was an executive at Unilever. Yadong Luo is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of Global Dimensions of Corporate Governance and other books.
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