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Michael Lewrick

The Design Thinking Playbook

Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Buch

A radical shift in perspective to transform your organization to become more innovativeThe Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires… Mehr

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Produktdetails


Weitere Autoren: Link, Patrick / Leifer, Larry
  • ISBN: 978-1-119-46747-2
  • EAN: 9781119467472
  • Produktnummer: 24082336
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 352 S.
  • Masse: H24.2 cm x B18.7 cm x D2.2 cm 873 g
  • Gewicht: 873

Über den Autor


Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Chief Innovation Officer of Swisscomm, the national phone company of Switzerland. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation.Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader.Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.

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